Go Daddy has announced that they will end their sponsorship of Danica Patrick's #10 Stewart Haas Chevrolet according to USA Today.  Patrick is in the final year of her deal that brought her to NASCAR from Indy Racing.  Stewart Haas will be challenged to re-sign Patrick without a primary sponsor to pay the freight.

Go Daddy has been with Patrick since her Indy Racing days and said they appreciated their partnership.  The company is moving towards promoting their efforts to promote small businesses in their new campaign.

Danica's popularity will truly be tested.  If she is truly is popular, as her fans have claimed, then she should have no problem finding another big money sponsor.  The issue might be that to some NASCAR Fans she is all sizzle and no steak.  Patrick has failed to consistently contend for series championship or come close to making the playoff format known as 'the Chase.'