Join WOW 104.3 and show your power of pink at the Caldwell Night Rodeo on Thursday, August 20th! The Power of Pink Night at the Caldwell Night Rodeo helps pay for mammograms for Idaho women. Wear your pink and make sure to stop by the WOW 104.3 booth to sign up for fun prizes. The junior rodeo begins at 6:30pm with the main performance starting at 8pm.

This also marks the 8th year of the CNR Power of Pink Walk. The walk is on Saturday August 15, at 8am and starts at the main entrance of the Caldwell Night Rodeo grounds. The proceeds go to help women who don’t have insurance to receive screening mammograms so that they can beat this disease. To sign up for the walk click here.

Don't forget to wear pink to the Power of Pink Night at Thursday nights performance of the Caldwell Night Rodeo. Tickets are available at any D & B Supply Store or at